GRETA stands as a dynamic chain of arcade bars nestled in Toronto, Vancouver, Calgary and edmonton.

With a repertoire of over 50 arcade games, an impressive array of locally-sourced craft beers and cocktails—including their signature GRETA beers—and globally-inspired street food served from an indoor food truck, GRETA offers an unmatched entertainment extravaganza.

Collaborating closely with GRETA's internal marketing team and ownership, we embarked on a journey to carve out a distinctive brand identity, shaping everything from messaging and advertising to merchandise, signage, and branded interior design elements.

Our Approach

Brand Identity. We sculpted a vivacious and spirited brand identity that encapsulates the dynamic essence of GRETA. 

Messaging. Devised compelling messaging that resonates with both casual gamers and nightlife aficionados. 

Advertising. Fashioned eye-catching advertising campaigns to allure a diverse audience.

Merchandise. Crafted stylish and trendy merchandise that fans adore flaunting. 

Signage & Interior Design. Curated branded signage and interior design elements that elevate the overall ambiance and experience.

Results

Engaging Brand. The outcome is an engaging and unforgettable brand that stands out in a burgeoning entertainment landscape.

Increased Foot Traffic. Our efforts contributed to a substantial surge in foot traffic, attracting both locals and tourists alike. 

Brand Loyalty. GRETA has fostered a devoted following, owing to its unique offerings and vibrant brand persona.