Why ho-hum, when you can LA LA LA?

Following a multi-million dollar renovation, Sofitel LA embarked on a journey to redefine luxury for its guests. With a newly unveiled world-class spa, renovated meeting spaces, and signature dining experiences including A Kerry Simon restaurant and Stone Rose Lounge by Rande Gerber, Sofitel LA sought to reintroduce itself to the public amidst fierce competition.

“I can always count on Accolade to deliver outstanding, high-quality ideas that are on-brand. They are our ‘go-to’ resource when our in-house team feels underpowered or has exhausted all of their options.”

— Director of Sales & Marketing, Sofitel

Our Partnership

We joined forces with Sofitel LA to reimagine every aspect of its brand and offerings. From refining existing elements synonymous with the Sofitel brand to introducing a fresh, captivating visual palette, our goal was to announce Sofitel LA's resurgence with flair.

Our Approach

Holistic Brand Evaluation. We meticulously evaluated every facet of the brand, from its core offerings to its various touchpoints, ensuring a cohesive and compelling brand narrative. 

Visual Re-invention. We introduced an exciting new visual identity that boldly proclaimed Sofitel’s arrival on the LA scene, while retaining elements that resonate with the Sofitel brand's elegance and sophistication.

Collateral & Advertising. Our creative team developed a suite of collateral and advertising materials that seamlessly integrated the new Sofitel LA brand, including its sub-brands such as Simon LA restaurant, Stone Rose Lounge, and LeSpa.

Results

The culmination of our efforts transformed Sofitel LA from a quirky boutique hotel into a coveted celebrity hot spot. Our refreshed aesthetic not only resonated with the Sofitel audience but also captured the attention of popular television shows such as MTV’s The Hills, HBO’s Entourage, and ABC’s Shark Tank.