STAYING INSPIRED IN SILICON VALLEY

Redefining Luxury in Silicon Valley. The Plaza Suites Transformation

The Plaza Suites, nestled in the heart of Santa Clara, California, entrusted Accolade to redefine its visual identity and marketing strategy, targeting the discerning and tech-savvy Silicon Valley clientele.

“I work with Accolade for their insight and experience, and since conversations gather details of the ultimate goal—leaving creativity to the process—the results remain impressive.”

— Director of Sales & Marketing, The Plaza Suites Hotel

Our Partnership

We embarked on a journey with The Plaza Suites to craft a brand identity that resonates with their forward-thinking approach to the boutique hotel industry. From advertising and brand collateral to website design and integrated marketing campaigns, we meticulously designed every touchpoint to ensure a cohesive and impactful guest experience.

Our Approach

Reflective Branding. Our brand collateral and marketing materials mirror The Plaza Suites' vision of excellence in the boutique hotel sector and cater to the tech-focused consumer. 

Comprehensive Design. With a 360-degree approach, we meticulously curated every aspect of The Plaza Suites' branding, from in-room items to packaging and stationery, ensuring consistency and sophistication at every touchpoint. 

Strategic Tagline. Embracing their Silicon Valley location and target audience, we coined the tagline "Stay. Inspired." This serves as a poignant reminder of The Plaza Suites' commitment to providing an inspiring environment for tech workers and entrepreneurs to thrive.

Results

Our collaboration with The Plaza Suites culminated in a remarkably successful repositioning effort. The uniquely ownable brand positioning not only enhances guest experiences but also surpasses STR Report revPAR expectations year after year, reflecting the hotel's enduring success and appeal.