Helping a catering company celebrate two decades of delicious.
We originally met with Bridges for a quick business card job and soon discovered that their brand image was outdated. It wasn't representative of the high-quality product they offered, and their marketing collateral was almost non-existent.
Bridges agreed with our assessment and a small job blossomed into a complete brand refresh, tagline development, advertising campaign and brochure that would appeal to their corporate customers.
Bridges found that they were losing business to smaller but more appropriately branded competitors. The time was now to take a bold move forward and usher the company into the present.
The mark was refreshed for a cleaner design that was reminiscent of their old logo as to not alienate any existing clients. A sophisticated typography system, color palette, and food-focused accent pattern were introduced to give structure to everything. We also created a tagline “The Word of Mouth” that does most of the heavy lifting: informing the public that Bridges is—and always has been—the authority on all the delicious things you put in your mouth.