Why ho-hum when you can LA, LA, LA?
We got together with Sofitel LA after they underwent a multi-million dollar renovation to create a more modern experience for their guests This new offering included a world-class spa, renovated meeting and event areas, a signature Kerry Simon restaurant and Stone Rose Lounge from Rande Gerber. Sofitel LA had already existed in the market, but now had a huge task of re-introducing itself to the public amongst very stiff competition. And we were happy to come along for the ride.
We reconsidered all aspects of the brand and its offering as well as the different products and touchpoints that make up the brand of the hotel. We retained elements strongly associated with the Sofitel brand to make it easily recognizable and introduced a new, exciting visual palette and assets that would proudly announce that Sofitel LA had arrived "on-the-scene".
The result was a new system of collateral and advertising creative that reaches out to the Sofitel audience with a fresh visual universe. This new aesthetic allows a consistent application using the new Sofitel LA brand with Simon LA restaurant, Stone Rose Lounge and LeSpa sub-brands.
These new efforts elevated the hotels' image from quirky boutique to celebrity hot-spot as evidenced by frequent appearances on television hits MTV’s The Hills, HBO’s Entourage and ABC’s Shark Tank.
—Brand Marketing Manager, Accor Hotels