Stay inspired in the heart of Silicon Valley.
The Plaza Suites, an all-suite, boutique hotel located in Santa Clara, California partnered with Accolade to refine their visual identity and focus their marketing efforts and strategy to attract a sophisticated and tech-forward Silicon Valley guest.
We created brand collateral and marketing materials that were reflective of their strong and forward-looking view of the boutique hotel industry and technology-focused consumer. With a 360-degree approach, from advertising, brand collateral, website and integrated marketing campaigns to in-room items, packaging, keycards and stationery, we have designed almost every piece of collateral and communication style for the hotel. While this is a huge effort, it is also beneficial because it allows every brand touchpoint with their guest to be thought out and on-point at the time of receiving it.
Playing upon their Silicon Valley location and desire to attract more customers from the local, tech industry, the tagline “Stay. Inspired.” was created and applied throughout the work as a reminder that The Plaza Suites understands what a tech worker or entrepreneur goes through and provides the inspiring surroundings needed to launch the next “big idea”.
We’re proud to have gotten together with The Plaza Suites for a wildly successful repositioning effort. The result of our collaboration is a uniquely ownable brand positioning that inspires their key consumer to not only stay and play more while within the property but has assisted the executive team in exceeding STR Report revPAR expectations for the past several years.
— Director of Sales + Marketing